How Can Arts Organizations Dramatically Increase Their Audiences?

Visualize an arts-oriented promotional co-op! As a result of the co-op’s audience-building efforts, every organization in the co-op experiences steady increases in its total audience and total revenues!

The Co-op is a brand new undertaking by experienced, successful marketers who want to help L.A. arts organizations survive and thrive. Join now! There is no payment required, no membership fee, no need to do extra work. In fact, joining the co-op should help an arts organization significantly expand its audience, and thereby increase its revenues. The co-op will:

o Find Funding Co-operatively for Projects Too Large for an Individual Arts Organization

o Provide Each Member Arts Organization with an Improved Web Site

o Provide Detailed Feedback from Audiences on Each Arts Presentation

o Increase Revenues From Current Ticket Sales

o Sponsor Talk Radio Shows to Promote Co-op Members’ Presentations

o Solicit Corporate Sponsorship for Co-op Members

o Place Computerized Kiosks in Co-op Members’ Lobbies

o Promote Arts as an Essential Part of the L.A. Experience for Tourists

o Publish an Arts Magazine for Free Distribution to Audiences

o Make It Easier for Arts Audiences to Find Presentations They’d Like to Attend

o Create a “Frequent Attender” Incentive Program Aimed at Audiences

o Solicit Mini-Sponsorship of Special Events from Audience Members Who Are “Friends of” Your Arts Organization

o Create Incentives for Current Audience Members to Bring More Friends to Future Presentations

o Increase the Size of Each Arts Organization’s Mailing List

o Expand Student Attendance Through Discount Programs

o Create Special Events That Encourage More Arts Attendance

While some of these ideas are still somewhat raw, there is no doubt that more tickets can be sold to a wider cross section of people through these and other proven techniques which can easily be applied via the power of co-operation.

Los Angeles Arts Co-op

P.O. Box 1064

Santa Monica, CA 90405

Phone: 818-613-7348

Ask for more details:

Theater lovers. Dance lovers. Music lovers. Sign up with the Los Angeles Performing Arts Co-Operative. You have nothing to lose but your ... well, actually you have nothing to lose. The Los Angeles Performing Arts Co-Op is a loose coalition of arts groups that are banding together to keep their audiences informed of their upcoming productions, and to make it easier for more and more people to find out about what's up and what's interesting on stages all around town. The Co-Op will also be making exciting, creative, and privileged "special offers" designed to entice you to enjoy more performances throughout the year. Sign up for the Co-Op, and you'll not only be voting in favor of more high-quality performances in Los Angeles, but you'll be putting yourself in a wonderful position to find out more about the local performing arts scene -- not just the productions, but the fascinating stories and captivating people in, around, and behind the productions. There is no cost and no obligation. Your contact information will never be shared. And you can opt back out any time you wish. To place your name on the list of people who want to know more about Los Angeles' vibrant performing arts community, click here.

info@TheaterCo-op.com

Photo: Nic's Events